The founders of Purely Diamonds have been in the diamond industry for over 30 years. We are specialists in the design and manufacture of diamond jewellery?everything from rings and earrings to bracelets, bangles and pendants. We are also experts in the manufacture of Platinum pieces as well as 18-carat yellow and white gold.

Having built up an enviable reputation selling to High Street retailers, we recently took the decision to offer our products direct to public. Why? We can offer substantially lower prices when we sell direct to customers. The benefit is High Street quality without the High Street price.

Almost every item you see on this website has been designed and manufactured in-house in our workshop in London. In fact, we are one of the few genuinely in-house manufacturers still around today. We have a highly skilled team of craftsman who we have been working with for many years.