Kitbag.com was established in 1999 as an online sports merchandise business and to this day remains the same, with an ethos of providing the leading sports brands to the true sports fan, in one easy and convenient place.

The company was first established to offer a one stop shop to purchase official football replica shirts but due to its immense success, Kitbag has now expanded its product range to offer the latest in Rugby, NFL, footwear and leisurewear.


Kitbag specialises in a huge range of sports merchandise. We offer the very latest replica football shirts from around the world including International and European leagues, and of course the Premiership. For rugby fans we're the place to shop! We have a huge selection of shirts for all the major Rugby World Cup teams, plus a wide selection of leisure and training wear, and souvenirs. We also cover other sports, such as cricket, tennis and Formula 1, all with 100% official merchandise.

We also offer merchandise for all 32 teams in the NFL league , with replica jerseys and gifts. And if it's footwear or leisurewear you're looking for, Kitbag is the site to visit, with a huge range of running shoes, football boots, track suits, and gym wear. PLUS, we're one of a few online sports retailers to offer shirt personalisation on football AND rugby shirts.
We stock the leading sports brands including (but not exclusively) Nike, Reebok, Adidas, Umbro, Puma, Lotto, Joma and many more.